SWOT | Simple Way Of Tourism is a Hospitality Management company that operates in three areas of expertise, aiming at the development and enhancement of the tourism sector and its enterprises within Greece and abroad.
SWOT was established in May 2013, following the realization of the market’s need for professional representation and specialization in the tourism sector, which our team served for the last decades, having a background in leading national and international tourism organizations.
SWOT’s name, acronym for Simple Way Of Tourism, has also a broader and more fundamental sense, with our initials being defined as: Strengths, Weaknesses, Opportunities, Threats, data which we examine and process for every company we collaborate with and constitutes the values of marketing and strategic business plans.
We develop tourism…in a simple way!
Philosophy & Aim
SWOT’s Philosophy is the enhancement of our partners as protagonists in their field of action, through professionalism and specialization in order to establish their position in the tourist market.
SWOT ‘s Aim is the increase of the Sales and the Revenue for our partners, following proper operation procedures, systematic organization and development in all departments.
Forums organized by SWOT
SWOT | Simple Way Of Tourism is the official organizer of the Business Travel Professionals Forum, the leading B2B Forum in Greece, with the participation of top hotels, travel agencies and companies.
Also is the official organizer of Boutique Hotels & Villas Forum where small lodgings from all over Greece and abroad can promote their enterprises and their services to the tourism professionals (travel agents & suppliers ).
Through the BTPF hotels have the opportunity to meet, introduce themselves and create cooperation’s by communicating “face to face” with the decision makers of the most important corporations and various travel agencies (DMC’s, PCO’s, MICE, Business Travel, Leisure, Tour Operators & Wholesalers), who materialize corporate travel, corporate events and leisure travel in Greece.
By participating to the Boutique Hotels & Villas Forum boutique hotels 1-40 rooms, villas, rooms to let, guest houses take the first step to get in touch with the tourism professionals, who will be informed about he property and promote it through customers’ networks from all over the world.
The success of both Forums is based on the fact that during the forums the contacts that are made lead to prosperous cooperation agreements between the participants which they develop direct relations with the market protagonists, by meeting the best… with the best.
Sales Call / Year