The company

SWOT | Simple Way Of Tourism is a Hospitality Management company that operates in three areas of expertise, aiming at the development and enhancement of the tourism sector and its enterprises within Greece and abroad.

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SWOT was established in May 2013, following the realization of the market’s need for professional representation and specialization in the tourism sector, which our team served for the last decades, having a background in leading national and international tourism organizations.

SWOT’s name, acronym for Simple Way Of Tourism, has also a broader and more fundamental sense, with our initials being defined as: Strengths, Weaknesses, Opportunities, Threats, data which we examine and process for every company we collaborate with and constitutes the values of marketing and strategic business plans.

We develop tourism…in a simple way!

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Philosophy & Aim

SWOT’s Philosophy is the enhancement of our partners as protagonists in their field of action, through professionalism and specialization in order to establish their position in the tourist market.

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SWOT ‘s Aim is the increase of the Sales and the Revenue for our partners, following proper operation procedures, systematic organization and development in all departments.

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Forums organized by SWOT

SWOT | Simple  Way Of Tourism is the official organizer of the Business Travel Professionals Forum, the leading B2B Forum in Greece, with the participation of top hotels, travel agencies and companies.

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Also is the official organizer of Boutique Hotels & Villas Forum where small lodgings from all over Greece and abroad can promote their enterprises and their services to the tourism professionals (travel agents & suppliers ).

Through the BTPF hotels have the opportunity to meet, introduce themselves and create cooperation’s by communicating “face to face” with the decision makers of the most important corporations and various travel agencies (DMC’s, PCO’s, MICE, Business Travel, Leisure, Tour Operators & Wholesalers), who materialize corporate travel, corporate events and leisure travel in Greece.

By participating to the Boutique Hotels & Villas Forum boutique hotels 1-40 rooms, villas, rooms to let, guest houses take the first step to get in touch with the tourism professionals, who will be informed about he property and promote it through customers’ networks from all over the world.

The success of both Forums is based on the fact that during the forums the contacts that are made lead to prosperous cooperation agreements between the participants which they develop direct relations with the market protagonists, by meeting the best… with the best.

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Corporate Accounts


Travel Associates


Social Friends


Sales Call / Year

Why should you choose SWOT?

Working with SWOT increases your company’s presence and awareness in the market. Moreover, a significant increase in your sales and revenue is achieved, through:

Daily contact with tourism professionals

SWOT’s sales team explores the opportunities of the market on a daily basis through scheduled meetings with representatives from travel agencies of the Greek and International market and with representatives from companies who are active in our country’s business tourism field (Congresses, meetings, events, stays)

Competition analysis

A strategic action plan is formed and analytically presented, conducted by the experienced team of SWOT

Operations and structure organization of the business

Sales development for your business requires proper structure and operation. SWOT undertakes and ensures optimal organization and operation of your company.

Pricing policy formation

We review your current pricing policy and place your business in the correct position, in order to maximize efficiency.

Monitoring and directing the Online Sales Channels management

The needs of the current market require knowledge, presence and proper management of all online sales & marketing channels. We know how το utilize them to the maximum extent for you and your business.

Our services

Hotel Management

SWOT undertakes Hotel Management & Organization across Greece to increase revenue and reduce your operating costs.

Competition research, proper planning & budgeting, finding and training the right staff and monitoring their proper implementation are some of the services that SWOT offers to the hotels.

SWOT facilitates performance through revenue generating mechanisms and cost savings strategies in alignment with the hotel ownership, and its experienced team of executives continually creates new product and service proposals that change the format and evolution of the business.

SWOT is an approved third-party operator by Marriott International.

Sales & Marketing

SWOT works as an integrated Sales Department of Tourism Enterprises that either does not have an organized sales department or simply wants to support its existing sales team.

Offline – Sales Calls & Visits

SWOT with professionalism and knowledge of the Greek and International markets, guarantees sales growth and revenue growth for your company by approaching all travel agencies and commercial companies, exploring every demand and effectively promoting your business.

Online – Channel & Revenue Management

SWOT specializes in and assumes the management of online sales channels through your hotel’s OTA by “reading” the competition and placing your product at the right price, for the right customer.


SWOT shapes and highlights the identity of your business through Integrated Marketing Services.

The experienced and creative SWOTs’ Marketing department with a modern understanding of the market needs, improves and promotes the image of your company and develops the conditions for attracting new customers.

Advisory Services

Our team has an impressive track record on complex strategic, financial and operational advisory projects undertaken for banks, real estate institutions, investors, hoteliers and hotel chains alike.  We have concluded successfully numerous feasibility studies, business plans, operational, financial and debt restructurings, IBRs, financial and operational due diligence works, and hotel valuations.

Our advisory team comprises of interdisciplinary experts (hotel, financial, legal, real estate) who can provide a holistic approach.  Our hotel real estate valuers are RICS certified and are registered in the registrar of the Ministry of Finance and can provide single hotel or hotel portfolio valuations both for accounting and for transactional purposes.

Forum Organizing

SWOT is the organizing company of the award-winning Business Travel Professionals Forum, which has been a major success for B2B sales over the last 6 years, bringing together the most important hotels in Greece with the entire Greek and international markets. In addition, the SWOT organizes the Boutique Hotels & Villas Forum, which is dedicated to the smaller hotels in Greece, aiming at promoting and acquainting them with the Greek market for tourism professionals.

More than 100 tourist businesses in our country have trusted SWOT and its services. A company awarded in 2016 for The Best Management in Tourism (Tourism Awards) and 2017 as The Best Hospitality Awards in Greece and in 2018 as the company with The most important Tourism influence in Greece, the BTPF.



Our Method

  1. Discussion

    We discuss with you all the data and needs in order to set the ideal cooperation and action plan.

  2. Needs Assessment

    We evaluate the real needs of your business by understanding your business (historically) and by analyzing your competition.

  3. Action plan configuration

    We formulate an action plan in the Greek and International market and define the objectives.

  4. Implementation

    We implement the action and promotion plan that we agreed with and monitor the objectives realization.

SWOT Statistics - 2018

SWOT efficiency

Partnerships development

Work cycle increase

Partners increase of Sales

Partners turnover increase

Increase in market contacts

Our clients say

"“60% Increase of Sales, in 1 Year”"

Yiannis Avrantinis – Owner, Plaza Resort Hotel & Capo di Mykonos

"“The main features of our collaboration with SWOT are the excellent communication, flexibility and honesty. Based on these principles, we have already managed to keep in the frontline the Hyatt Regency Thessaloniki brand in Athens and the wider area of Attica and to set realistic targets to meet.”"

Elena Biniari – Director of Sales and Marketing, Hyatt Regency Thessaloniki

"“Second year of good cooperation with great prospect. Professionalism and courtesy make the SWOT team stand out.”"

Ioannis Kοllas – Managing Director, Kydon, The Heart City Hotel

"“Our partnership with SWOT creatively developed our communication with the Corporate market of Athens.”"

Nick Baroutis – Director of Sales Radisson Blu Park Hotel

"“Ethics, professionalism, promptness and mainly results from a company that has the best network of contacts in the market!”"

Yannis Economou – Owner Galaxy Hotel Iraklio

"3 years cooperation with SWOT and ... a winning team, does not change! We trust the best in Greece for the sales representation of Kazarma Lake Resort & Spa"

Dimitris Galagalas – Kazarma Lake Resort & Spa owner

"“Our partnership with SWOT filled a significant gap in our sales network.”"

Maria Papapanagiotou – Owner Kalavrita Canyon Hotel & Spa

"“SWOT team, constitutes for us a strong competitive advantage in our journey to conquer the next level in the market.”"

Stathis Revvas – Managing Director Marina Athens Hotel

"“Working with SWOT gave to our hotel management, the organization that was missing.”"

Dimitris Tsiftsis – Owner, Mountain’s Secret

Trusted by


2 Tsakalof str, 10673 Kolonaki, Athens, Greece

+30 210 3392200, contact@swot.gr

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