Sales & Marketing

SWOT’s integrated Sales & Marketing Department works in close cooperation with your hotel’s team and national & international Brand and PR agencies, to create sales strategies, provide recommendations and practical actions that boost performance and sustainable profitability. At the same time, using state-of-the-art Revenue Management and CRM systems ensure a competitive advantage to minimize cost and boost profitability. Our extensive network of cooperatives and established insight into the hospitality industry, paired with thorough social media experts, corporate account know-how and digital marketing services, conceptualize tailormade operations projects such as creating culinary concepts, which will enhance and optimize your property’s profit and value.

SWOT organizes annual forums to connect hotels & resorts under its management with international travel professionals. The Business Travel Professionals Forum (BTPF), a B2B forum that gives the opportunity to hoteliers to meet and communicate with travel executives from around the world, and the annual Boutique Hotels Forum in association with the Hellenic Chamber of Hotels & Tourism.

Learn more about SWOT's forums at www.swotforum.com